What is a landing page and how does it work.

A landing page has several nomenclatures such as “lead capture page”, “static page”, “destination page” etc. Let's give you a brief definition of a landing page. A landing page refers to a single page that appears as soon as you click on a search engine optimized search result. In other words, landing pages are designed to generate leads. An advertiser’s conversion rate is dependant on the action a visitor takes upon visiting your landing page.

How does a landing page work?

To maximize the use of your landing page, you need to make a mouth-watering offer. The offer should be able to convince the visitor to take action that will improve your conversion rate. This offer should have a link of your landing page. That way, as soon as the visitor clicks the link, it will take the visitor to your landing page. These days, most advertisers prefer to share a post on social media with a link that takes the reader to their page.

Elements of a landing page

To achieve a conversion rate, a landing page must have the following elements;
1.    The landing page has to be completely focused on the offer made.
2.    The headline or title should be intriguing and explain how the offer works.
3.    You need a compelling image that shows how the offer works.
4.    The landing page should also contain a form or space where a visitor can insert an email address.
5.    The landing page must have a call to action.
6.    The page must contain compelling proof. This way a visitor will be interested in giving your product or services a try.

Is a landing page same as a homepage?

Most beginners often have this misconception that a landing page is the same as a home page. The difference between a landing page and a homepage is far-reaching. One of the major differences is that a homepage is not focused on getting conversions per se while the main aim of creating is to convert visitors into clients. The homepage of a website basically contains a general overview of your product and services while on the other hand, a landing page contains compelling offers for the purpose of making sales. The homepage speaks about your overall brand, but the landing page is dedicated to prospective customers.

A landing page is a veritable tool that most marketing companies are making use of to attract visitors to their page. However, a landing page should not contain any link that will not represent your conversion goal. Such link will end up becoming a distraction. It is advised that your landing page should not contain adverts that make bogus promises. Keep it simple and straight to the point.
In conclusion, you can employ the services of an expert to design and draft a good landing page. It requires a lot of expertise to get a good landing page.

Best squeeze page creator

What is Clickfunels?

Let’s answer right away. This is user-friendly platform with different features, made for quick increasing sales and capturing leads. It was founded in 2014 by Russell Brunson.

This integrated system is used for creating landing pages, sale pages, webinar pages, etc. and all of them look great on mobile phones and tablets too. It doesn’t require any coding or web design knowledge, which will save your time, money and effort because you don’t have to learn it yourself or hire someone to do this.

The most important characteristic is that this is designer for all kinds of funnels (series of specific pages visitor goes through to reach the specific goal). It offers many beautiful landing pages templates, but also excellent funnel templates – optin, webinar, hangout, etc.  In this way all kinds of services and products that can be sold online are covered. So, the client can take care about two things at once – landing pages and funnels and it speeds up the process of growing business. Clickfunnels has some analytical tools, so it is easy to keep track of everything at once and check how do your ideas perform in reality.


Actionetics is well known and one of the most valuable features on Clickfunells and even more valuable when you realize you don’t need to pay for it separately. This autoresponder catches data from visitors. There are also options for A/B testing, integrated payment options; you can add animation, video, clock, shopping cart and other interesting elements to your pages. Feel free to create courses pages and one-time offer pages, manage affiliates for your products and do many more things.

Clickfunnells can be tried out for free during the period of 14 days, so everyone can easily see if it suits his/her needs. Pricing plans include startup and enterprise versions (cheaper and more expensive one). Startup version covers 100 pages, 20 funnels and 20 000 visitors, while enterprise plan does the same in a better way - 70 funnels, 300 pages and 100 000 visitors.


v The support is provided for both kind of clients – enterprise ones get the support by phone and the rest of them can use the email support. Both monthly and annually subscriptions are available and you have 100% money back quarantee. The prices may be high, but creating high quality funnels is not easy and cheap at all. In addition, with great funnels you can earn much more than you actually invested, so have this in mind when making a decision.

Of course that Clickfunnells doesn’t do everything. For example, you still must write content and take care about social media management, but the major part of the work can be done on this platform. Some experts claim that is only for medium or big companies because of its high price. On the other hand, there is an opinion that Clickfunnels is especially made for startups because it can bring them a fast growing and high level of income. At the end, it is only up to you.


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